Savoir-Faire Creative, Creative Director
2014 – 2018
As the Principal and sole owner of Savoir-Faire Creative, I worked to keep myself involved in all aspects of our business practices. As the company continued to build an extensive clientele in the design industry, my objective was always to keep our ethos and core practices in line with our intended developmental practices. It is through this meticulous attention to detail that Savoir-Faire was able to stand out.
Savoir-Faire Creative was a boutique design agency focused on concept development and creating powerful narrative stories for environments, both permanent and temporary. Additionally, Savoir-Faire housed a team of well-versed creatives, consultants, and artists, capable of responding to nearly any situation. Our exceptional attention to detail and immersive practices are what set us apart and gave us a competitive edge in the consumer landscape.
Tribeca Salons, Brand Director
2015 – 2017
During my time as the Brand Director for Tribeca Salons, I completed a full-scale rebranding for multiple salon locations. This process included the development of an all-new brand identity, logo, website, photography, and all digital & print elements. In my position, I was also in charge of all social media management and all advertising/marketing efforts.
AvroKO, Design Intern
At AvroKO, I worked with the Brand Bureau team to develop cohesive brand concepts for a wide variety of clients. From new restaurants to upcoming hotel chains, I have worked in developing identities, designing business collateral, and assisted in devising design strategy and brand innovation techniques on various projects while working here.
Criterion Group, Graphic Designer
At Criterion, I worked on rebranding of all print elements for potential investors, redesigned company profile packet, created poster series for in-office display, recreated the company letterhead and designed business cards. I also worked with a team of architects to design and implement signage and way finding systems for several luxury apartment buildings in Long Island City.
Matter, Visual Design Intern
At Matter, I worked as an intern to redesign company collateral used for potential buyers, as well as general print materials used in marketing and advertising.
Freelance, Graphic Designer
2012 – 2014
Completed a variety of contract projects prior to forming my own Creative Agency. Notable clients include the American Heart Association, Tampa Bay Businesses for the Culture and the Arts, Big Brothers Big Sisters, and more
University of South Florida
2008 – 2013
Majored in Visual Arts with a concentration in Graphic Design. Minored in Art History. Cumulative GPA: 3.8
Team Leading, Public Speaking, Creative Direction, Concept Development, Advertising, Social Media, Event Planning, Graphic Design, Typography, Photography, Videography, Marketing, Brand Development, Brand Strategy, Project Planning, Design Fabrication.
Adobe Creative Suite, Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, Lightroom, HTML5, CSS3, MS Word, MS Powerpoint, MS Excel, Apple Pages, Apple Keynote, Apple Numbers, Ableton Live, Final Cut Pro